Pre-booking refers to booking for a spa’s services in advance. The customer in this case wants to grab a certain deal but only for future day spa appointments. It is one of the leading revenue generators for many businesses and is a good way for you to achieve better customer retention and get more return customers that are crucial for the sustenance of your business. With a good day spa booking software, you can also get better insights on how to schedule appointments in the coming weeks for the customers that pre-book your services and this ensures that you will not disappoint anybody while maximizing on business and revenues.
Spa and salon facilities that offer pre-booking services are generally able to increase on the frequency of visits by their clients and enables you to get a lot per customer. The good thing with the pre-booking is that you only need to create a little incentive through your spa booking software in order to get the customers to spend more in your business. Here are some important tips on how you can increase your pre-bookings and maximize on your business revenues:
Incentivize the customers
One of the best ways to increase on your pre-bookings is by creating certain incentives every time a customer books an appointment at your spa. For example, you can create loyalty points for all pre-bookings. You can go ahead and create further incentives for the customers to come to you sooner and this will only increase the frequency of their visits and the spending per customer on your spa. If a visit costs $70 and you can get a customer to come in at least 10 times per year, that will translate into $700 per customer and it means you do not have to worry too much about attracting too many customers in order to hit your revenue targets.
Incentivize the staff
Apart from your day spa booking software, your front-desk staff also plays an important role in driving up the bookings so it is important to incentivize them so that they can work harder and deliver on your targets. If you are planning to drive up the pre-bookings, then it is important to set the goals for the pre-bookings. If your sales teams hit certain thresholds in selling the pre-bookings, you can offer them certain incentives such as generous commissions for every pre-booking at your spa. Higher pre-bookings will mean that you get more services, generate more revenues and your staff also get more financial rewards which lead to greater job satisfaction.
Raffles are important ways for you to generate pre-bookings. Every month, you can host raffles for the customers who have pre-booked their appointments at your spa facility. Doing this manually can be tedious so it is important to have a spa booking software with a marketing and promotional feature that will help you to easily create and run raffles. It is also important to have a software tool that can easily track it for you. The raffle prizes can be the items that you are selling such as free massage or pedicure services. Customers are always hopeful of winning certain freebies and this will prompt them to make some pre-bookings on your website portal.
Make it easy for customers to pre-book services
Customers don’t like complexities or long waits so it is important that you make it easier for them to say yes to your pre-booking offers. You can incorporate this in your pre-booking software and up-sell it during the booking process.
When planning to sell your pre-bookings, it is also important to have a reliable spa booking software that will complement your pre-booking efforts. For example, it should offer opportunities for upselling and also offer regular reminders to customers on the upcoming appointments at the spa. Netbookings has multiple features to help you maximize on your pre-bookings.